I was invited on to the always engaging BBC Radio Manchester to chat about Netflix’s decision to reveal its viewing figures. The streaming service’s decision to sign up to independent British ratings agency, Barb, is a world first and will give insight into its cultural power. It comes as it decides to offer a cheaper package for under £5.00 but with advertisements.
I see it as a response to recognising viewers are expecting more value for their monthly Subscription and as a clever income stream for Netflix. Let’s watch this space and see how many convert to the lower subs and ads option.
